This post is from one of several previous incarnations of this site and probably doesn’t quite fit the current format. In a former life this was a group blog and a tumblelog before it became a static jekyll site. If anything looks broken or is worded oddly that could be why. Pardon the dust.
Aaron Swartz counters 37signals’ suggestion that a “Hollywood Launch” works best, with supporting comments from a github developer. Probably borne out by cuil’s recent PR-saturated face-plant of a launch.